Marketing a business can be a job of its own, so we want to help you with some ideas, tips, and resources. Plus, learn how you can get Buy Local promo items, like stickers and t-shirts.
Crowdsource Marketing
- Provide Fun Tools
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Give your customers fun tools to market your business. Many consumers love visually appealing goods, food, art, etc.
If you can provide fun opportunities unique to your business for customers to amplify your brand to their networks, do it!
Businesses in our community have used creative avenues to draw customer engagement, which has the potential to draw media attention.
- Let Customers Participate
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Let customers participate in naming products. Customers love to be heard. Give them the opportunity to do so.
Do you have a new menu item or product in the works? Ask customers to submit their ideas and select from those. Perhaps offer a discount or free perk to the winning name.
You can also select your favorite names and put a poll on your social media and in-store (if applicable) to choose the winning name. This is an added opportunity for customers to engage.
Resourceful Tools
- Utilize What You Already Have
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It's easy to overlook tools we have right under our nose! Messaging is about repetition.
An easy way to help reinforce the Buy Local brand and your business is to send customers messages on receipts. This is a chance to be creative! The goal is to be different and memorable.
- Free Music & Local Artist Finds
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A lot of businesses play music in establishments. As you support the Buy Local movement take advantage of ready-made playlists from the City of San Antonio’s Arts & Culture Dept. Local Music Spotlight.
- You can also discover local musicians that might fit your live entertainment business needs. Learn more about the Local Music Spotlight.
Buy Local Swag
Would you like to have some Buy Local branded items to share with your customers? We have a limited supply of merchandise to share with business owners to use for marketing.
Contact us to ask about what we have available. This is a free service to local San Antonio businesses, while supplies last.