Brand Toolkit

A consistent brand lends a unique, unified feel for the City of San Antonio, fostering trust and familiarity. By adhering to established brand standards, every Department presents the City of San Antonio in a cohesive, positive light, while also upholding accessibility and usability standards.

Logos

Download official City and department logos and know the do’s and don’ts on how to use them.

Templates

Employees can access ready-to-go branded templates for their work.

Colors

Find the right colors to use in your print and digital materials and guidelines on how to apply them.

Fonts

View the official font family, Arial, examples and acceptable alternatives.

Creative Elements

View a variety of visual elements you can use in your designs to help reinforce the brand.

Photos

View photography standards and visit our Flickr site to download a variety of photos that can be used in your projects.

Communications

View important guiding principles and a writing style guide for standardized language.

Design Standards

See our brand in action! Learn tips and view examples of how the brand looks in different spaces.

Videos

Access video content specific to the City to use for your upcoming project.

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