Colors

Conformance: Mandatory

Our brand colors help strengthen the connection and engagement residents have with the City. By consistently using official City colors, we are able to create a familiar and cohesive experience for residents as they interact with City services and programs.

Residents and employees should be able to recognize City colors in a variety of areas:

• Official logos
• Websites
• Digital platforms
• In-person signage
• Employee uniforms
• Social media graphics
• Print and promotional materials

Requirements

You must use the official colors in the City’s color palette and adhere to the color contrast chart that meet a color contrast ratio of 4.5:1 which are WCAG AA standards.

Benefits

• Consistent presentation of the City brand
• Increases credibility and trust
• Decreases cognitive load for residents as it provides immediate identification of City-branded materials

Risks

• People with low vision or visual impairments may not be able to read materials
• Residents will not be able to easily identify or recognize the City brand and organization
• Increases cognitive load for residents (e.g. residents have to relearn each time they see materials that use different 

Color Code Uses

• HEX: digital (websites and coding)
• RGB: photography (screens using light)
• CMYK: print (using ink)
• PANTONE: print, etc. (color matching)

Color Palette

NOTE: CMYK and RGB colors have been designed differently to reflect a closer color match to Pantone color system. 

Primary

Color	Name	HEX	RGB	CMYK	PANTONE
	Corazón Red	#8B0E04	139, 14, 4	0, 97, 100, 50	194 C
	Mission Bell Grey	#333333	51, 51, 51	0, 0, 0, 92	BLACK7 C
	Pecan Brown	#551900	85, 25, 0	0, 73, 100, 80	4975 C
	Mercado Rose	#CF4240	207, 66, 64	13, 89, 79, 3	180 C
	Riverwalk Teal	#038391	3, 131, 145	85, 33, 38, 4	7474 C

Secondary

Color	Name	HEX	RGB	CMYK	PANTONE
	Pearl White	#EEEEEE	238, 238, 238	0, 0, 0, 10	427 C
	Rio Blue	#A1CBC9	161, 203, 201	37, 7, 21, 0	5503C
	Nopales Green	#068460	6, 132, 96	86, 25, 76, 10	3288 C
	Fiesta Gold	#F7D002	247, 208, 2	4, 15, 100, 0	108 C
	Concha Pink	#E00490	224, 4, 144	7, 99, 0, 0	225 C

Additionally, Mission Bell Grey is an acceptable text color and background. Follow the chart to see which brand colors are acceptable with grey text or background.