Creative Elements

Conformance: Mandatory 

Creative elements help strengthen the brand and bring continuity as materials are seen on different platforms. They are an important part of the brand’s overall identity and brand experience. 

Requirements 

The brand elements must be used as outlined on the internal site. 

Benefits 

  • Consistent presentation of the City brand  

Risks 

  • Audiences will not have a consistent perception of the brand. 

Creative Assets Collection

Preview of the Icon Set

NOTE: Creative elements are available for City employees and vendors contracted by the City. For those outside the City of San Antonio organization, please contact us to request access to the creative assets collection.