Conformance: Mandatory
The brand logo of the City is the cornerstone of our identity. Our quatrefoil mark in combination with our logotype is the most visible symbol of our brand. It represents all of us – and the residents of our region. So it is vital that we present it properly to strengthen our image and build positive recognition of our organization.
Requirements
You must use the following versions of City logos:
- Full Color
- Solid White
- Solid Black
If the background color is white or a lighter color, the solid black or full color logo must be used.
If the background color is black or darker color, the white logo must be used.
Regardless of which logo is used, it must have a minimum color contrast ratio to the background of at least 4.5:1.
Publication
- Website: The logo must provide a link to SA.gov or the department. The alternative text for logo must be “City of San Antonio” or the department name.
- Digital, print and promotional: The City of San Antonio logo must be visible and not made too small where you cannot read the words within the quatrefoil. Minimum size is 1.25in or 120px.
Benefits
- Consistent presentation of the City brand
- Increases credibility and trust
- Decreases cognitive load for residents as it provides immediate identification of approved City materials
Risks
- Residents will not be able to easily identify or recognize the City brand and organization
Appropriate Uses
Full color logo is our main logo.
Black logo is acceptable on a light background.
White logo is acceptable on a dark background.
Small Logo
The small form logo should be used for print-only areas smaller than 1.25 inch wide. Do not use for digital communications
Multiple Department Logo
If you are listing multiple City Departments, follow these guidelines:
- Department logos should be separated with the Rio Blue vertical wave divider.
- All Logos need to be on one line for equity
- Three departments listed max. If there are more involved, use the City logo.
- Council Districts should be ascending in Order from 1-10
- Departments should be listed in alphabetical order. If there is a lead department, it must be listed first, followed by the other departments in alphabetical order.
Logos on Colored Background
Use the appropriate logo version when using with a brand color background.
Inappropriate Uses
Don't crop the logo in any way.
Don't skew or squish the logo.
Do not tilt or rotate the logo.
Do not change the colors or opacity of the City's logo
Do not use full color logo on dark background.
Do not use white logo on light background.
Do not add a drop shadow to the logo.
Do not embellish the logo with other graphic elements.
Do not put any designs inside thequatrefoil, oruse old department logos.
Do not mix logo styles. Only use full black, white or color versions.
Do notreverse the logoand change the color of the inner quatrefoil.
Discontinued Use
Do not use old and retired City logos.
City Logo
NOTE: For those outside the City of San Antonio organization, please contact us to request access to City logos.
The quatrefoil has a proud association with our past, and it is a recognizable symbol to members of our community. We have honed this image to blend stylistically with select fonts in our logotype to create a strong, unified graphic presence that enhances key positive attributes of the City.
City Logos (Internal Only)
Department Logos
In an effort to unify the City of San Antonio with a “One Team, One Mission” approach, all designated City departments are represented with the official City logo quatrefoil. Department logos do not include “Department” or “Office” so there is an emphasis on the City service and eliminates redundancies. Do not alter the department logos in any way.
Department Logos (Internal Only)
Program & Initiative Logos
To aid our new brand standards we have implemented a policy of no new logos for programs or initiatives. Programs and Initiatives will be reflected by using City or Departmental logos. Our AD 6.16 includes a historical brand clause, which allows certain logos in use prior to the Fall 2022 rebrand to continue only with written permission from Communications & Engagement. To register your existing program/initiative logo with our department please reach out to the Creative Services Team.