Fonts

Conformance: Mandatory

Having a consistent font used through print and digital materials helps to strengthen the brand experience and allow readers to easily recognize City-branded materials. The Arial font family is legible and accessible on various platforms for a ready-to-use application.

Download Font (Internal)

Requirements

You must use the Arial font family when creating official City materials. Font size must be a minimum of 12 pt.

• Arial
• Arial Bold
• Arial Italic
• Arial Bold Italic
• Arial Black

Exceptions

• The City logo and department logos will keep the previous font family of Myriad Pro
• Some existing programs and initiatives may keep their brand font

Benefits

• Consistent presentation of the City brand
• Increases legibility
• Creators do not have to download special or customized fonts

Risks

• Residents will not be able to easily identify or recognize the City brand and organization
• Residents may not be able to read content if it is not legible or decorative

Examples

Arial Regular at 21pt

Splendid San Antonio sits poised with its vibrant culture, grand missions, and tasty Tex-Mex cuisine!

Arial Bold at 21pt

Splendid San Antonio sits poised with its vibrant culture, grand missions, and tasty Tex-Mex cuisine!

Arial Italic at 21pt

Splendid San Antonio sits poised with its vibrant culture, grand missions, and tasty Tex-Mex cuisine!

Arial Bold Italic at 21 pt

Splendid San Antonio sits poised with its vibrant culture, grand missions, and tasty Tex-Mex cuisine!

Arial Black at 21 pt

Splendid San Antonio sits poised with its vibrant culture, grand missions, and tasty Tex-Mex cuisine!